Supply-Side Platforms (SSPs)
Monetize your inventory through the leading auction platforms.
SSPs connect publishers with global demand via Open Auction, Private Marketplaces and Programmatic Guaranteed. The partners below are well established in the DACH market and work with premium publishers.
Google Ad Manager / AdX
The world's largest ad exchange and supply-side platform. AdX connects publishers with global demand through real-time bidding, offering deep integration with Google's advertiser ecosystem including DV360 and Open Bidding.
Visit websiteMagnite
The largest independent SSP globally, formed from the merger of Rubicon Project and Telaria. Strong in display, CTV and video monetization with a focus on premium inventory and addressability solutions.
Visit websitePubMatic
Leading independent SSP focused on Supply Path Optimization and programmatic efficiency. Offers OpenWrap header bidding, identity solutions, and strong international presence including dedicated DACH support.
Visit websiteXandr (Microsoft Monetize)
Microsoft's sell-side platform with access to proprietary demand through Microsoft Advertising and Xandr's curated marketplace. Includes strong first-party data capabilities through Microsoft Audience Network.
Visit websiteIndex Exchange
Transparent, neutral SSP known for low latency and advanced wrapper technology. Pioneer in header bidding with a strong focus on publisher control and supply path transparency.
Visit websiteOpenX
Independent SSP with strong header bidding adoption and a focus on identity and privacy-forward solutions. Operates one of the largest private marketplaces and offers dedicated CTV capabilities.
Visit websiteEquativ (Smart AdServer)
European ad platform combining SSP and ad server functionality. Formed from the merger of Smart AdServer and Sharethrough, offering strong CTV capabilities and pan-European publisher support.
Visit websiteYieldlab
DACH-focused SSP from the Virtual Minds group, particularly strong in the German premium publisher segment. Offers private marketplace deals, yield optimization, and close local support.
Visit websiteTripleLift
Programmatic native advertising specialist and leading CTV SSP. Known for dynamic creative optimization, in-feed native formats, and strong video monetization across connected TV environments.
Visit websiteSovrn
Independent publisher technology platform providing SSP, data monetization, and commerce tools. Focuses on helping independent publishers thrive with transparent revenue optimization.
Visit websiteMedia.net
Major contextual advertising SSP powering display and native ad inventory for premium publishers. Strong in contextual targeting and keyword-based monetization as an alternative to cookie-based tracking.
Visit websiteAdform
European programmatic platform combining SSP, DSP, and ad serving capabilities. Strong GDPR-compliant infrastructure with focus on identity and addressability in the European market.
Visit website