Header Bidding Wrapper Partners
Wrapper setups, Prebid management and server-side bidding.
Header bidding wrappers orchestrate parallel auctions between multiple SSPs and maximize yield. The vendors below operate Prebid.js, Prebid Server and hybrid setups for publishers.
Prebid.org
Open-source wrapper and the industry standard that forms the basis for most header bidding setups. Prebid.js enables publishers to run parallel auctions across multiple SSPs directly in the browser.
Visit websiteRelevant Digital (Relevant Yield)
Modular AI-assisted yield platform offering a technology-agnostic HB Manager for Prebid implementation across web and apps. Features a scalable server-side solution and an intuitive interface that enables changes without coding experience.
Visit websitePubstack
Server-side monetisation management platform that connects and manages demand sources to boost competition and increase revenue. Pubstack Node integrates with any standard Prebid architecture and offers real-time analytics.
Visit websiteSetupad
Managed Prebid wrapper for mid-sized publishers with a reporting dashboard. Offers a suite of products ranging from managed service to automated self-serve for running Prebid Client, Prebid Server, Amazon TAM, and Google Open Bidding.
Visit websitePublift
Fuse managed service combining award-winning technology with human AdOps expertise. Provides header bidding solutions, ad layout optimization, yield performance management, and ad mediation for publishers.
Visit websiteRoxot
Centralized analytics platform for all Prebid.js demand partners. Roxot Prebid Analytics automates tedious reporting tasks, aggregates data from SSPs, and provides actionable insights to optimize header bidding performance.
Visit websiteMagnite Demand Manager
Managed Prebid wrapper with reporting and yield optimization. Part of the largest independent SSP, offering deep analytics and optimization tools for header bidding implementations.
Visit websitePubMatic OpenWrap
Managed header bidding solution with client- and server-side support. OpenWrap simplifies header bidding with enterprise-grade infrastructure, providing unified auction management and analytics.
Visit websiteAmazon TAM / UAM
Amazon's Transparent Ad Marketplace (TAM) and Unified Ad Marketplace (UAM) give publishers access to Amazon's unique demand. TAM is for publishers with their own ad server, while UAM is a simpler setup for smaller publishers.
Visit websiteIndex Exchange Wrapper
Managed Prebid wrapper focused on transparency and low latency. Pioneer in header bidding with a strong focus on publisher control and supply path transparency.
Visit websiteAdagio
Header bidding optimization platform with machine-learning-based floor pricing and real-time auction analytics. Helps publishers maximize revenue through intelligent bid optimization.
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