DMPs & CDPs
Activate first-party data — audience building and segmentation.
Data Management Platforms (DMPs) and Customer Data Platforms (CDPs) help publishers collect, segment and activate first-party data for targeted advertising — especially relevant in a post-cookie world.
Mediarithmics
Next-generation DMP/CDP platform built for publishers and media companies. Mediarithmics unifies first-party data from multiple sources, creates addressable audience segments, and activates them across programmatic and direct channels with a strong European data-privacy approach.
Visit websiteSamhub
Privacy-first data collaboration platform that helps publishers and advertisers unlock the value of first-party data without relying on third-party cookies. Samhub enables secure data matching, audience enrichment, and activation across the programmatic ecosystem.
Visit websitePermutive
Edge CDP built specifically for publishers with on-device audience activation. Processes data locally in the browser, ensuring privacy compliance while enabling real-time targeting and segmentation without reliance on third-party cookies.
Visit websiteAdobe Real-Time CDP
Enterprise CDP with real-time customer profiles for web, app, and marketing activation. Part of the Adobe Experience Cloud, offering deep integration with Adobe Analytics and Audience Manager for comprehensive audience management.
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